Forget Hustle Culture
1:1 Anti-Hustle Coaching with Clay Luttrell
Build a business that runs without you — so you can finally live free.
You’ve hustled your way to $1–5M in revenue. But your business still runs on you. You’re the bottleneck, the firefighter, the one who can’t step away without it breaking.
I’ve been there. And I’ve built businesses that thrive without me. Now, I’ll help you do the same.
Who This Is For?
This coaching is built for entrepreneurs who:
01
Run a $1–10M business with 2–20 employees
02
Feel trapped in the day-to-day, drowning in low-value tasks
03
Can’t unplug for more than a weekend without chaos
04
Know they need systems, delegation, and culture — but don’t know how to install them
05
Want freedom of time more than just another revenue milestone
What Will You Get?
Through private coaching, you’ll get direct guidance to:
Audit & Reclaim Time
Identify the $10/hour tasks keeping you stuck.
Delegate & Automate
Build systems so the business runs without you.
Strengthen Culture
Fire toxic “rockstars” and create ownership in your team.
Stress-Test Freedom
Run unplug tests (7-day, 30-day) to prove it works.
Exit Ready, Always
Whether you sell or not, build a business someone would buy.
Why Clay
I’ve walked this path:
01
Fired from Dell after automating my job at 22
02
Took over my mom’s quilt shop and scaled it into a 70,000 sq. ft., $20M+ operation
03
Built Thunder Laser USA into a national 8-figure brand with a culture people love
04
Today, I work ~20 hours/week and take trips without the business missing a beat
Coaching Structure
Every founder is different — so coaching is designed to meet you where you are
Kickoff Deep Dive (90 mins)
Full audit of your business, bottlenecks, and goals
Bi-Weekly Calls (60 mins)
Hands-on coaching to install systems, delegate, and scale
Unlimited Voxer Access
Get real-time support between calls
Playbooks & Frameworks
Access to my delegation scorecards, Magnetic Offer Checklist, and Exit Readiness Playbook
Pricing
Your pricing should reflect premium positioning.
01
Starter (3 months)
$7,500 ($2,500/month)
02
Deep Work (6 months)
$12,000 ($2,000/month, save $3k)
03
Founder Freedom (1 year)
$18,000 ($1,500/month, best value)
Stop owning a job.
Start owning a business that runs
without you.
Apply now for 1:1 coaching with Clay.
Spaces are limited — because freedom doesn’t scale if I take on everyone.