Forget Hustle Culture.
About
Me & The Birth Of Anti Hustle Tribe
Hey, I’m Clay Luttrell—East Texas native, dad to Aspen (9) and Beckham (6), founder of two very different but equally rowdy eight-figure companies: Thunder Laser USA (we sell industrial-grade CO₂ & fiber lasers that crank out profits while you sip coffee) and Stitchin’ Heaven (Texas’s largest quilt shop + quilting cruises—long story).
Why I’m Anti-Hustle?
Even Though I’ve Out-Worked Most “Hustlers”
Systems & people are the backbone of freedom.
If your biz only runs when you’re grinding, you don’t own a business—you own a fancy job.
My ultimate flex is leaving the office at 2 p.m.
For a golf-cart ride with my kids while the companies keep humming. That took a decade of building frameworks: EOS scorecards, “fire-fast” hiring, and ruthless delegation.
Hustle is a season, not a lifestyle.
I did 80-hour weeks to get Thunder off the ground; now I cap my workday at four focused hours so I can lift, meditate, and actually enjoy the money I make.
What The Anti Hustle Tribe Is All About
Leverage > Labor
We obsess over tech, automation, and killer talent so we can work on the business, not in it.
Culture Beats Tactics
Core values on the wall mean nothing; core values in performance reviews mean everything.
Health Fuels Wealth
A green smoothie and a deadlift PR will move your P&L faster than one more “urgent” email.
Freedom, Not Ferraris
Real success is doing what you want, when you want, with whom you want. (If a Ferrari sneaks in on the side… cool.)
My Back-Of-The-Napkin Résumé
First Job At Dell
Fired from my first “real” job at Dell for being too efficient (finished a 40-hour role in 10 hours, spent the rest at lunch).
Bootstrapped a Travel Company
Filled it with quilting cruises—then folded it into Mom’s shop and scaled the whole thing to eight figures.
Launched Thunder Laser USA
Now run a nationwide team, 24/7 support, and customer events that sell out in minutes.
Worked only 25 hours/week
While building a 15,000 sq ft home and a new building-supply venture on the side.
Ready to build a business?
Join The Anti-
Hustle Tribe
Now
Let’s work smarter, live larger, and maybe bust out a few finger-guns on the way.